Reports and News

You need to make a strong impression on your potential clients at your trade show booth. Portable trade show booths are visual displays that attract clients to your area of a trade show. Portable exhibit booths provide a comfortable meeting place to discuss important benefits of your product, service, or organization. A trade show booth with a striking visual design will also allow you to publicize the image and brand you need to project and create a positive association that your potential client will remember in the future.

Portable exhibit booths are generally composed of different modular units that assemble together to present a unified structure. The size and structure of your portable trade show booth will depend upon your company budget and needs, and range from large truss displays, panel displays, outdoor displays, display counters, small table top displays, and many other options which exist to create perfect customized portable exhibit booths for your next trade show or convention.

Some ways that you can attract additional attention from potential clients at your trade show booths include: large banners, signs, or structures that advertise your company name or images associated with your brand. Accessories such as furniture, table tops, literature racks, kiosks, table skirts, and seating areas add additional value to your trade show booth purchase and heighten potential client comfort. Displays range in size from tabletop displays to banners and enormous truss displays that divide space into different areas create the illusion of an enclosed space.

Some ideas to incorporate into future trade show booths to attract more client interaction include giveaways, contests, free assessments or tests, a special souvenir for those who enter your booth plus and free souvenirs with your company name or logo for those passing by and collecting items. These branded items can provide name recognition much later and promote your company when people pass them on. You'll want to offer useful items to ensure a meaningful association with your company, such as branded tote bags, notebooks, envelope openers, calendars, magnets, pens, or other helpful items people will utilize and remember.

You can include interactive areas at trade show booths to increase the amount of time spent at your area, such as computer terminals or video monitors demonstrating your product or service. Offering free samples of a certain product or food is also sure to generate interest and increase traffic to your trade show booth.

Ensure that the networking relationships you begin at your trade show booth continue into the future by offering incentives like coupons or samples by mail or email when potential clients sign up. When they sign up, you control the delivery of your promotions and maintain access to your potential client.

Another tip is to be sure that your marketing plan includes a call center staffed with follow-up representatives trained in closing the sale or individuals familiar with your product or organization who can answer specific questions when your client needs them, after they leave your portable trade show booth.